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1. Objective
This policy outlines how Tradoly of Europe, SL manages email marketing communications in compliance with the EU GDPR (Reg. 2016/679) and Law 34/2002 (LSSI-CE) on Electronic Commerce.
2. Legal Basis for Communication
Marketing communications are sent only when:
- The user has explicitly consented to receive them; or
- The user is an existing customer, and the communication relates to similar services previously contracted.
3. Types of Marketing Emails
- Vehicle promotions and discounts
- Partner or affiliate offers
- Platform feature updates
- Newsletters and announcements
- Event or campaign invitations
4. Data Collected
To send marketing emails, Tradoly may collect:
- Name and surname
- Email address
- Preferences (e.g., type of vehicle, location)
- Communication metrics (open rate, link clicks) for analytics
5. Unsubscribe / Opt-out
- All marketing communications include a visible "Unsubscribe" link.
- Alternatively, users can email support@tradoly.com to withdraw consent.
- Unsubscribing is immediate and free of charge.
6. Data Retention
Contact data is retained only while consent remains valid or until the user unsubscribes.
7. Third-party Processors
Tradoly may use GDPR-compliant marketing automation platforms for delivery and analytics (e.g., Mailchimp, HubSpot). These providers act as data processors under strict contractual safeguards.